GRAND INDONESIA

tag-jakarta

GRAND INDONESIA, JAKARTA

The Grand Indonesia Tower shines brightly along the main boulevard in Jakarta. Perhaps the most spectacular video cladding has been applied to the Grand Indonesia Tower in Jakarta. The 3.7-million-sq.-ft., mixed-use center, which is still under construction, features retail stores, a hotel and, as its centerpiece, a 57-story office tower. The building was created by Darryl Yamamoto, AIA, director of Austin Veum Robbins Partners (AVRP) and Mixed Use Studio, both of Los Angeles (AVRP also has a San Diego office). Yamamoto was formerly with RTKL, where he designed the project. “Essentially, the LED grid followed the form of the building’s curtain wall,” Yamamoto said. “Thus, the LED video strips were mounted against the building in several types of formations. In some instances, where there was glass, the LED video strips were placed inside the glass, facing outwards towards the public. Where there were opaque, metal panels on the building skin, the LED strips were recessed into reveals.” The tower’s entire, front façade is covered with at least 60,000 sq. ft. of LED arrays. The 96-ft.-wide x 420-ft.-tall screen comprises approximately three-fourths of that space. The building crown and side walls will also feature LED lighting, which will draw attention to the front of building displays. While LED lighting has become very “che-che” with architects, a few visionary building developers see the value of video walls as part of their buildings’ design. Ideally, a perfect design would combine both lighting and video into a complete, visual motif. Yamamoto observed that a building is normally defined by its exterior shape and, in some instances, the use of exterior lighting, which emphasizes that shape. “Up to now, architecture has been about fitting buildings into 3-D space,” Yamamoto said. “Videoscreens that completely cover a building’s surface change the equation of how a building occupies that space. In a sense, a videoscreen covering a building surface places it in a fourth dimension, where pictorial and iconic imagery now become a representational feature of how the building presents itself.” Standard (Los Angeles), a company that develops architecturally integrated, multimedia installations, developed the tower’s videoscreen and is designing its content. Adrian Velicescu, Standard’s president, said, “This building isn’t only the largest skyscraper in Jakarta,” he noted, “but, upon completion [in 2007], its videoscreen will be the largest LED display in the world.” The screen is being manufactured by Odeco (Barcelona, Spain) and EuroSmartVision (Antony, France). TransMedia Wall, the Grand Indonesia Tower’s video wall, has been developed in collaboration between Standard and EuroSmartVision. Velicescu stated, “Very large videoscreens aren’t just billboards. These screens also have a social responsibility to offer a ‘civil function’ beyond just advertising and branding messages. Kinetic art and socially relevant iconic graphics will also be shown on the building face. We believe that content should have some direct relationship to its surrounding community. “We perceive about half the building’s sign content will be revenue based, and the other half will be public-service announcements and art,” Velicescu said. “All of this content will be designed with a natural visual pacing to make it compelling and more universally accepted by its viewing audiences.”

One Response

  1. Gw suka banget sama konsep grand indonesia. Semoga jakarta jadi kota tujuan wisata belanja dunia.

    Sekali lagi salut buat arsitek yang bangun gedung Grand Indonesia.

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